Saturday, November 10, 2012

Novel type 2 diabetes genetic study involves five major ancestry groups

ScienceDaily (Nov. 8, 2012) ? A consortium of scientists who are taking a novel approach in their research to detect the genetic variations that predispose individuals to type 2 diabetes provided an update of their findings at the American Society of Human Genetics (ASHG) 2012 meeting.

Among the project's novel characteristics is the ethnic diversity of the 10,000 individuals whose exomes, the 18,000 protein-coding genes, are being sequenced.

The researchers recruited 5,000 individuals with type 2 diabetes (T2D) from five major ancestry groups: African-American, East Asian, European, Hispanic and South Asian. The study population also includes an equal number of controls, individuals from these same ancestry groups who do not have T2D.

"Our hypothesis is that screening the exome in a range of diverse ethnic groups increases the range of variants of each gene surveyed, and thereby improves our ability to detect genes showing differences in the patterns of the DNA codes for proteins between individuals with type 2 diabetes and controls," said T.M. Teslovich, Ph.D., research fellow in statistical genetics at the University of Michigan, who presented the study at ASHG 2012.

The study is one of the three projects under the umbrella of the NIH-sponsored T2D-GENES (Type 2 Diabetes Genetic Exploration by Next-generation sequencing in multi-Ethnic Samples) study.

The scientists' approach also will enable them to determine whether there are T2D risk variants that are unique to an ancestry group.

An initial analysis of the data on 3,500 African-American, East Asian and South Asian individuals identified about 1.6 million single nucleotide variants (SNVs), 71.5% of which were previously unknown.

"Only about 89,000, or 5.6%, of the 1.6 million variants are present in all three groups," said Dr. Teslovich.

About 35.4% of these SNVs were unique to African-American, while 35.4% and 30.6% occurred only in East Asian and South Asian samples, respectively. Dr. Teslovich pointed out that their analysis is too preliminary to state that these population-specific variants are associated with T2D and contribute to disease risk in a single population.

By the end of 2012, the researchers will complete sequencing, which began in 2011, Dr. Teslovich said. "A total of about 5,300 individuals, half with type 2 diabetes and half controls, have been sequenced thus far," she added.

By comparing the DNA of individuals with T2D and controls, the scientists hope to isolate genes or variants that increase or reduce an individual's predisposition for developing the disease, said Dr. Teslovich.

"The unique study design will yield a catalog of variation, including alleles that are common in the population as well as those that are observed in only a small number of individuals. We'll examine each of the variants to determine which may affect an individual's risk of developing type 2 diabetes," said Dr. Teslovich.

"In addition to exome-wide analysis, we are focusing detailed mapping efforts in regions of diabetes-related traits such as fasting glucose and insulin," she added. "We anticipate that analysis of the full dataset will lead to identification of causal genes and variants."

In addition to SNVs, the researchers are searching for insertions or deletions of DNA sequence within genes as well as incorrect numbers of whole genes. The latter is referred to as copy number variations.

All the DNA sequence data and medical information will be deposited into dbGaP, the repository for genotype-phenotype relationships sponsored by the National Center for Biotechnology Information of NIH. T2D-GENES is funded by NIH's National Institute of Diabetes and Digestive and Kidney Diseases and the National Human Genome Research Institute.

A total of 75 scientists at 27 universities and other institutions are conducting T2D-GENES studies. The principal investigators of T2D-GENES are Michael Boehnke, Ph.D., University of Michigan; Mark McCarthy, M.D., University of Oxford; David Altshuler, M.D., Ph.D., Broad Institute of Harvard and MIT; Ravindranath Duggirala, Ph.D., Texas Biomedical Research Institute; and Craig Hanis Ph.D., University of Texas at Houston. Dr. McCarthy and Nancy Cox, Ph.D., University of Chicago, lead the analysis committee for this project.

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The above story is reprinted from materials provided by American Society of Human Genetics.

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Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/top_health/~3/yb9-8JBpHZE/121108205846.htm

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Friday, November 9, 2012

ADHD medicine affects the brain's reward system

ADHD medicine affects the brain's reward system [ Back to EurekAlert! ] Public release date: 9-Nov-2012
[ | E-mail | Share Share ]

Contact: Postdoc Jakob Kisbye Dreyer
jakobdr@sund.ku.dk
45-60-80-95-51
University of Copenhagen

A group of scientists from the University of Copenhagen has created a model that shows how some types of ADHD medicine influence the brain's reward system

A group of scientists from the University of Copenhagen has created a model that shows how some types of ADHD medicine influence the brain's reward system. The model makes it possible to understand the effect of the medicine and perhaps in the longer term to improve the development of medicine and dose determination. The new research results have been published in the Journal of Neurophysiology.

In Denmark approximately 2-3 per cent of school-age children satisfy diagnostic criteria for ADHD, and therefore it is crucial to know how the medicine works. With a new mathematical reconstruction of a tiny part of the brain region that registers reward and punishment, scientists from the University of Copenhagen are acquiring new knowledge about the effect of ADHD medicine. When reward and punishment signals run through the brain, the chemical dopamine is always involved.

"It has been discussed for years whether treating ADHD with Ritalin and similar drugs affects the reward system to any significant degree, simply because the dosage given to patients is so low. We are the first to show that some components of the dopamine signalling pathways are extremely sensitive to drugs like Ritalin. We have also developed a unified theory to describe the effect of such drugs on the dopamine signal," says Jakob Kisbye Dreyer, postdoctoral candidate at the Department of Neuroscience and Pharmacology, Faculty of Medical and Health Sciences, University of Copenhagen, where the model was developed.

He emphasises the importance of knowing exactly what happens during treatment with drugs like Ritalin. This is in order to develop better and more targeted medicine, as well as to understand the psychology underlying ADHD. The actions of human beings are motivated by an unconscious calculation of cost relative to expected gain. The scientists' results show that ADHD medicine specifically reduces signals about anticipated punishment.

Reward and punishment

In the brain, dopamine contributes to series of processes that control our behaviour. Actions such as eating, winning a competition, having sex or taking a narcotic drug increase dopamine release. Scientists think that dopamine helps motivate us to repeat actions that have previously been associated with reward.

"Control mechanisms in the brain help keep the dopamine signal in balance so we can register the tiny deviations that signal reward and punishment. We discovered while trying to describe these control mechanisms that our model can be used to examine the influence of Ritalin, for example, on the signal. Suddenly we could see that different pathways of the reward system are affected to different degrees by the medicine, and we could calculate at what dosage different parts of the signal would be changed or destroyed," says Jakob Kisbye Dreyer.

Different dosage, different effect

Drugs such as Ritalin can have paradoxical effects: high dosage increases the patient's activity while low dosage reduces it. Therefore it can be a laborious process to find the right dosage for a patient.

"We can explain this double effect using our theory. The dopamine signal in the part of the brain that controls our motor behaviour is only affected at a higher dose that the dose usually prescribed for treatment. Also, our model shows that the threshold between a clinically effective dose and too high a dose is very low. That may explain why the small individual differences between patients have a big impact on treatment," says Jakob Kisbye Dreyer.

In the long term, the scientists hope that their new insight will help doctors determine the correct dose for each patient. The model can also help us understand what signals in the brain affect not only ADHD, but schizophrenia, Parkinson's disease and drug abuse as well.

###

Read the article in the Journal of Neurophysiology.

Contact

Postdoc Jakob Kisbye Dreyer
Department of Neuroscience and Pharmacology
Faculty of Health and Medical Sciences
Phone: +45 6080 9551
E-mail: jakobdr@sund.ku.dk



[ Back to EurekAlert! ] [ | E-mail | Share Share ]

?


AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.


ADHD medicine affects the brain's reward system [ Back to EurekAlert! ] Public release date: 9-Nov-2012
[ | E-mail | Share Share ]

Contact: Postdoc Jakob Kisbye Dreyer
jakobdr@sund.ku.dk
45-60-80-95-51
University of Copenhagen

A group of scientists from the University of Copenhagen has created a model that shows how some types of ADHD medicine influence the brain's reward system

A group of scientists from the University of Copenhagen has created a model that shows how some types of ADHD medicine influence the brain's reward system. The model makes it possible to understand the effect of the medicine and perhaps in the longer term to improve the development of medicine and dose determination. The new research results have been published in the Journal of Neurophysiology.

In Denmark approximately 2-3 per cent of school-age children satisfy diagnostic criteria for ADHD, and therefore it is crucial to know how the medicine works. With a new mathematical reconstruction of a tiny part of the brain region that registers reward and punishment, scientists from the University of Copenhagen are acquiring new knowledge about the effect of ADHD medicine. When reward and punishment signals run through the brain, the chemical dopamine is always involved.

"It has been discussed for years whether treating ADHD with Ritalin and similar drugs affects the reward system to any significant degree, simply because the dosage given to patients is so low. We are the first to show that some components of the dopamine signalling pathways are extremely sensitive to drugs like Ritalin. We have also developed a unified theory to describe the effect of such drugs on the dopamine signal," says Jakob Kisbye Dreyer, postdoctoral candidate at the Department of Neuroscience and Pharmacology, Faculty of Medical and Health Sciences, University of Copenhagen, where the model was developed.

He emphasises the importance of knowing exactly what happens during treatment with drugs like Ritalin. This is in order to develop better and more targeted medicine, as well as to understand the psychology underlying ADHD. The actions of human beings are motivated by an unconscious calculation of cost relative to expected gain. The scientists' results show that ADHD medicine specifically reduces signals about anticipated punishment.

Reward and punishment

In the brain, dopamine contributes to series of processes that control our behaviour. Actions such as eating, winning a competition, having sex or taking a narcotic drug increase dopamine release. Scientists think that dopamine helps motivate us to repeat actions that have previously been associated with reward.

"Control mechanisms in the brain help keep the dopamine signal in balance so we can register the tiny deviations that signal reward and punishment. We discovered while trying to describe these control mechanisms that our model can be used to examine the influence of Ritalin, for example, on the signal. Suddenly we could see that different pathways of the reward system are affected to different degrees by the medicine, and we could calculate at what dosage different parts of the signal would be changed or destroyed," says Jakob Kisbye Dreyer.

Different dosage, different effect

Drugs such as Ritalin can have paradoxical effects: high dosage increases the patient's activity while low dosage reduces it. Therefore it can be a laborious process to find the right dosage for a patient.

"We can explain this double effect using our theory. The dopamine signal in the part of the brain that controls our motor behaviour is only affected at a higher dose that the dose usually prescribed for treatment. Also, our model shows that the threshold between a clinically effective dose and too high a dose is very low. That may explain why the small individual differences between patients have a big impact on treatment," says Jakob Kisbye Dreyer.

In the long term, the scientists hope that their new insight will help doctors determine the correct dose for each patient. The model can also help us understand what signals in the brain affect not only ADHD, but schizophrenia, Parkinson's disease and drug abuse as well.

###

Read the article in the Journal of Neurophysiology.

Contact

Postdoc Jakob Kisbye Dreyer
Department of Neuroscience and Pharmacology
Faculty of Health and Medical Sciences
Phone: +45 6080 9551
E-mail: jakobdr@sund.ku.dk



[ Back to EurekAlert! ] [ | E-mail | Share Share ]

?


AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.


Source: http://www.eurekalert.org/pub_releases/2012-11/uoc-ama110912.php

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Pursuit Channel, Bounce TV and Acquinity Sports to Broadcast ...

FT. LAUDERDALE, FL?(Marketwire ? Nov 7, 2012) ? Pursuit Channel (www.pursuitchannel.com), a leader in offering hunting, fishing, and outdoor recreation TV networks as well as live boxing and rodeo events, Bounce TV (www.bouncetv.com), the nation?s first-ever broadcast television network for the African-American audience, and south Florida boxing promoter Acquinity Sports will together bring the World Boxing Association (WBA) Junior Welterweight World Title match and undercards live on television Friday, Nov 30 at 7:30 p.m. ET from the BBT Center near Ft. Lauderdale, Fla. The junior welterweight world title match features Dominican boxer Joan Guzman (33-0, 20 KO?s) vs. Russian Khabib Allakhverdiev (17-0, eight KO?s).

The television coverage will reach Pursuit Channel?s approximate 40 million homes on satellite TV providers DirecTV on channel 604 (PRST) and DISH on channel 240 (PRST), as well as Bounce TV?s 65 million homes nationwide.

?Pursuit Channel is pleased to once again bring boxing to its nearly 40 million households who enjoy watching a variety of sports and recreational programming on Pursuit,? said Rusty Faulk, CEO of Pursuit Channel. ?We?re pleased to be able to bring such an exciting lineup to our dedicated enthusiasts.?

?Bounce TV?s rapid growth continues on all fronts as we proudly bring live boxing back to broadcast television,? said Bounce TV Chief Operating Officer Jonathan Katz. ?Expanding our sports coverage to include championship bouts delivers tremendous value to our viewers, affiliates and advertisers.?

The TV broadcast will also feature Detroit?s Domonique Dolton (12-0, seven KO?s) and Isiah Thomas (11-0, six KO?s); Florida?s Ed Parades (31-3, 21 KO?s); Dominican Republic?s Juan Carlos Payano (11-0, six KO?s) and Claudio Marrero (13-0, 10 KO?s), and Cuban-born Umberto Savigne (9-1, seven KO?s).

?Acquinity Sports is a powerhouse of delivering boxing entertainment, and we?re pleased to be able to support the broadcast of a nationwide event through Pursuit Channel and Bounce TV,? said Garry Jonas, CEO of Acquinity Sports. ?Our line-up for the Junior Welterweight World Title Event is competitive as it gets for these rising stars.?

Ticketing information is available at www.acquinitysports.com.

About Pursuit Channel

Pursuit Channel is a leader in the hunting, fishing, and outdoor recreation television network market as well as live boxing and rodeo events. Based in Luverne, Ala., Pursuit Channel is the most widely distributed, pure hunting and fishing television network in the U.S. and is the only outdoor network delivered in DISH and DIRECTV?s basic packages, giving Pursuit Channel a reach of more than 38 million households, including on numerous cable TV operators. Since its launch in April 2008, Pursuit Channel has continued to expand its programming to meet a variety of interests of recreational enthusiasts, including becoming the exclusive home to the PRCA?s Wrangler Million Dollar Rodeo Tour. Pursuit Channel will continue to offer more live events, SHOT Show tours and live concert series in the coming months.?Visit www.pursuitchannel.com.

About Bounce TV

Bounce TV targets African Americans primarily between the ages of 25-54 with a programming mix of theatrical motion pictures, live sports, documentaries, specials, inspirational faith-based programs, off-net series and now original series. Bounce TV airs twenty four hours a day, seven days a week on the digital signals of local television stations.?The network celebrated its first birthday on-the-air on Sept. 26; a year that has been overwhelmingly successful, with accelerated growth and expansion among station groups and distribution, advertisers and viewers alike.?Bounce TV?s most recent launches include WXYZ-TV, one of the leading ABC affiliates in the country and Detroit?s #1 rated television station, and FOX-owned MyNetworkTV sub channels in Phoenix, Minneapolis and Orlando.?Bounce TV is also seen in New York, Los Angeles, Chicago, Atlanta, Dallas, Philadelphia, Washington. D.C., Houston, Cleveland/Akron, Baltimore, New Orleans, Milwaukee, Charlotte, Cincinnati,?Indianapolis, Kansas City, Hartford/New Haven and other cities.

About Acquinity Sports

Acquinity Sports in South Florida is a boxing entertainment provider committed to changing traditional boxing promotion by advocating for our fighters? success inside the ring and out, throughout their professional careers and into retirement. We are dedicated to providing a structured environment that develops and maximizes each fighter?s potential, ensures maximum exposure to audiences across a range of channels, and encourages a team spirit and a sense of family that is so crucial to success in this highly-competitive arena. Visit www.acquinitysports.com.

Press

Pursuit Channel
Marc Lumpkin
marc@altitudepr.com
303-378-2366

Bounce TV
Jim Weiss
jweiss@bouncetv.com
770-672-6500

Acquinity Sports
Adina Stanley
AdinaS@acquinitysports.com
954-862-5402

Article source: http://finance.yahoo.com/news/pursuit-channel-bounce-tv-acquinity-160500661.html

Source: http://xn--v6q3ti4tg0r.com/pursuit-channel-bounce-tv-and-acquinity-sports-to-broadcast-boxing-championship-to-tv-homes-nationwide-1311.html

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Source: http://stout791.typepad.com/blog/2012/11/pursuit-channel-bounce-tv-and-acquinity-sports-to-broadcast.html

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Saturday, November 3, 2012

Romney slams stronger-than-expected jobs report (CNN)

Share With Friends: Share on FacebookTweet ThisPost to Google-BuzzSend on GmailPost to Linked-InSubscribe to This Feed | Rss To Twitter | Politics - Top Stories Stories, News Feeds and News via Feedzilla.

Source: http://news.feedzilla.com/en_us/stories/politics/top-stories/260127858?client_source=feed&format=rss

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Secessionists call for independence of Kenya coast

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Disaster defense: Balancing costs and benefits

ScienceDaily (Nov. 2, 2012) ? Do costly seawalls provide a false sense of security in efforts to control nature? Would it be better to focus on far less expensive warning systems and improved evacuation procedures that can save many lives?

Seth Stein, a Northwestern University geologist, has teamed up with his father, Jerome Stein, an economist at Brown University, to develop new strategies to defend society against natural disasters like Hurricane Sandy as well as the effects of climate change.

The approach, which considers costs and benefits while looking for the best solution, is based on a mathematical technique called optimization.

The research is published in the October issue of the Geological Society of America journal GSA Today. The article is titled "Rebuilding Tohoku: a joint geophysical and economic framework for hazard mitigation."

"We're playing a high-stakes game against nature and often losing," said Seth Stein, the William Deering Professor of Geological Sciences in the Weinberg College of Arts and Sciences at Northwestern.

"Just in the past few years, both the Japanese tsunami and Hurricane Katrina did more than $100 billion in damage, despite expensive protection measures that were in place. Hurricane Sandy is likely to cost at least $20 billion," he said. "The question is how to do better. For example, should New York spend billions of dollars on a barrier to prevent flooding like the city saw this week?"

Both the U.S. and Japanese governments decided to rebuild the defenses that failed essentially to the level they were before, only better. These decisions have been questioned, Seth Stein said. Critics argue that coastal defenses in Louisiana and surroundings should be built not just to withstand a hurricane like Katrina, but much more powerful ones that are known to occur there.

The New York Times noted in discussing Japan's decision to rebuild the tsunami defenses: "Some critics have long argued that the construction of seawalls was a mistaken, hubristic effort to control nature as well as the kind of wasteful public works project that successive Japanese governments used to reward politically connected companies in flush times and to try to kick-start a stagnant economy."

The problem, explained Jerome Stein, is that the decisions on how to protect against these hazards are made politically without careful consideration of alternatives. "There are complicated choices that have to be made, given that we don't know when a similar event will happen," he said. "We need ways to consider a range of options, each of which has different costs and benefits, and help communities involved make the most informed choices."

The mathematical model the Steins have developed lets communities balance the costs and benefits of different strategies.

"We start from the losses that would occur if nothing was done to protect against future disasters and then calculate how much less they would be for increasing amounts of protection," said Jerome Stein, a professor emeritus of economics.

"That reduction is the benefit of more protection, but the increased protection also costs more," he said. "When you add the cost and benefit, you get a U-shaped curve with a minimum at the level of protection that is the best choice. More protection reduces losses, but the cost involved is more than that reduction. Less protection costs less, but produces higher losses. The bottom of the curve is the sweet spot."

Although global warming results largely from human actions, many of its effects are expected to appear as natural disasters like coastal flooding, severe weather or droughts. The Steins' mathematical optimization model could be applied to these situations, too.

"Nations around the world have to decide both how to reduce emissions of carbon dioxide that cause warming and how to adapt to the effects of warming," Seth Stein said. "Choosing policies to address these large-scale problems is a much more complicated version of addressing a specific hazard in a limited area, so considering costs and benefits and looking for good solutions is even more crucial."

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Story Source:

The above story is reprinted from materials provided by Northwestern University. The original article was written by Megan Fellman.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Journal Reference:

  1. Jerome Stein, Seth Stein. Rebuilding Tohoku: A joint geophysical and economic framework for hazard mitigation. GSA Today, 2012; 22 (10): 42 DOI: 10.1130/GSATG154GW.1

Note: If no author is given, the source is cited instead.

Disclaimer: Views expressed in this article do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/top_environment/~3/5fUqzNNYS28/121102151952.htm

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Gunmen kill 18 in Pakistan bus attack: police

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Kardashian boosts "X Factor" ratings, but wins few fans

LOS ANGELES (Reuters) - Khloe Kardashian's first outing as the new co-host of "The X Factor" helped boost the show's audience by 30 percent, yet the reality star got mixed reviews for a nipple-baring debut that made headlines - but many TV critics found awkward.

Kardashian, 28, best known for starring with socialite sisters Kim and Kourtney in "Keeping Up with the Kardashians," shocked some viewers by wearing a sheer purple blouse without a bra on Wednesday's first live episode of the TV singing contest.

"I think the air conditioning is on high tonight. It's very distracting," judge and producer Simon Cowell quipped on the show, apparently referring to the glimpses of nipple.

But Kardashian was less impressive in her hosting duties.

The Washington Post said Kardashian "came across like the novice she is, shouting her lines despite the mic clutched in her hand and making awkward small talk with contestants and judge and executive producer Simon Cowell."

Nevertheless, Kardashian brought more eyeballs to the show. Some 7.4 million viewers watched "The X Factor" on Fox television, according to early ratings data, up some 30 percent from last week's 5.7 million and a 13 percent increase in the 18-49 age group most coveted by advertisers.

Kardashian was Cowell's personal pick for the job as part of his efforts to revamp the singing contest after a disappointing first season. But the reality star's lack of experience had already raised eyebrows, and "X Factor" has often drawn a smaller audience than last year.

Cowell told reporters earlier this week that Kardashian "wants to prove (to) anyone who doubted her that she's capable of doing the job ... she really has got a fun personality."

The New York Daily News called Kardashian a "surprisingly good host," while The Hollywood Reporter said "both Kardashian and (co-host Mario) Lopez seemed at ease in their new roles."

The Hollywood Gossip website, however, said Kardashian was "every bit as boring and awkward as we imagined she would be."

"The X Factor" is broadcast on Fox, a unit of News Corp.

(Reporting by Jill Serjeant; Editing by Jan Paschal)

Source: http://news.yahoo.com/kardashian-boosts-x-factor-ratings-wins-few-fans-191519661--finance.html

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jinnatkurbani: Develop Your Book Marketing Strategy Now! | Cyber ...

Do you think your book is going to be a best seller because it's awesome? Are you positive that everyone will want to buy a copy of your book? It might be bestseller material but if you don't market and promote it, no one is going to know about your great book. It takes a lot of time and effort to make a book a bestseller.

The best time to decide on your book marketing strategy is while you are writing your book. Don't wait until you finish writing your book.

Here are some marketing activities you can begin working on right now while you are writing your book.

Become a well-known speaker in your community.

If you have a fear of speaking join a Toastmasters International chapter in your area now, or take the Dale Carnegie's Effective Speaking training program. I have done both and they can give you the confidence and knowledge you need to be a good, effective speaker. You have an important message to share on your expert topic. You must be able to present yourself well and build your name. You can begin speaking now to get the practice so that by the time your book is published you are ready to go on the speaking circuit.

Build Your Mailing List.

Start doing Google searches for organizations and groups you can speak to: Women's groups, business organizations, Rotary Clubs, personal development groups, plus groups that specialize in your book topic.

Build Your Testimonial List.

Write down the contact information of people you want to give you a testimonial for your book. Get 20 names or more. Once a preliminary copy of your book is available you can write to your list and ask if they would like to write a testimonial for your book. It is best to ask people who have titles that would be of interest to your potential readers. You can put the testimonials in your book and on your website.

Be the Expert.

If you solve problems for your clients, then you are an expert. Now continue to build on that by reading, learning, participating in seminars that can expand your knowledge in your field of expertise.

Promote Yourself.

This is no time to be shy. Start writing articles in your area of expertise and get them out there in the Internet article-writing world. Begin reading promotional materials you receive and save the ones that catch your attention. Begin practicing writing your own promotional materials for your pamphlets and brochures.

Create a website to sell your book.

Get help--find a student from your local college to help you. Sign up for a Paypal credit card account to begin your book-selling program. Your website will promote your book, speaking engagements, and anything else to get that recognition you deserve. There is a lot involved in setting up your website so if you are not knowledgeable in this area get help.

Write a Book Proposal.

This is the best marketing tool you can have. Get a book on how to write a book proposal. There are many books available on this subject. A book proposal can help you with your planning. You will include your marketing and promotional strategies in it. Even if you are planning to self-publish your book I recommend that you still prepare a book proposal.

Create a Blog.

If your book is a long way from being published, start a Blog. You can keep a journal or business tips on it and soon readers will be coming to your Blog. This is a way for people to get to know you and for you to get that expert recognition before your book is written.

Learn Amazon.

Review the guidelines for getting your book listed on Amazon.com. Be ready so that when your book is published you can list it on Amazon. Find out the requirements, costs, etc.

"Book Marketing" Internet Search.

Do a Google search for "book marketing." You will discover some of the newest services. Google has a book marketing service now. Also Facebook is a good way to build a list of people who might be interested in your book. You can talk about the book before it comes out and build your list. Once your book is published and available you can announce it to your Facebook friends. There is MySpace and many other ways to promote your book online.

These are just a few ideas to help you develop your marketing plan. Don't wait until your book is finished. Begin working on as many of the above as you can now. Focus on one marketing idea at a time. Avoid getting overwhelmed. "Inch by inch it's a cinch." I imagine that you thought that once your book was written the rest would be easy. Hah! You've only just begun. Stay focused, set up a plan, take action, and you could have a bestseller.

Copyright 2008, Joan Clout-Kruse. All rights reserved.

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Joan Clout-Kruse, America's Book Coach, is the publisher of one of the top weekly Ezine reports for small biz owners covering writing, marketing and publishing on anything wor

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